Free samples
Jump to navigation
Jump to search
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
Distributing free samples is a costly sales promotional tool. A much larger percentage of the market will try a free sample than will redeem a coupon, which induces trial much faster. The high cost of free samples makes them a profitable sales promotion only for products that are either frequently re-purchased or those with very high contribution margins.