Free samples
Revision as of 14:28, 31 July 2012 by Professional Pricing Society (talk | contribs) (Created page with "Distributing '''free samples''' is a costly sales promotional tool. A much larger percentage of the market will try a free sample than will redeem a coupon, which induces trial m...")
Distributing free samples is a costly sales promotional tool. A much larger percentage of the market will try a free sample than will redeem a coupon, which induces trial much faster. The high cost of free samples makes them a profitable sales promotion only for products that are either frequently re-purchased or those with very high contribution margins.