Expenditure effect

From Pricing Wiki
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
(diff) ← Older revision | Latest revision (diff) | Newer revision → (diff)
Jump to navigation Jump to search

The expenditure effect refers to the increase in price sensitivity related to the overall price paid to purchase from that product category. There are numerous counter-examples to this suspected effect.