End-benefit effect
Revision as of 17:59, 8 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The end-benefit effect is the increase in perceived benefits from an offer as that offer is increasingly made integral to and related to the true end benefit desired by the cu...")
The end-benefit effect is the increase in perceived benefits from an offer as that offer is increasingly made integral to and related to the true end benefit desired by the customer.