Difficult comparison effect
Revision as of 17:41, 8 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "'''Difficult comparison effect''' is the result of the reduction in price sensitivity created by increasing the difficulty by which customers can compare...")
Difficult comparison effect is the result of the reduction in price sensitivity created by increasing the difficulty by which customers can compare the price or benefits across offers within a category.