Difference between revisions of "Difficult comparison effect"
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(Created page with "'''Difficult comparison effect''' is the result of the reduction in price sensitivity created by increasing the difficulty by which customers can compare...") |
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Latest revision as of 20:15, 9 January 2013
Difficult comparison effect is the result of the reduction in price sensitivity created by increasing the difficulty by which customers can compare the price or benefits across offers within a category.