Customer segmentation
Revision as of 14:01, 31 July 2012 by Professional Pricing Society (talk | contribs) (Created page with "'''Customer segmentation''' is the marketing process of dividing customers into distinct subsets based on the benefits they seek and observable characteristics or behaviors exhib...")
Customer segmentation is the marketing process of dividing customers into distinct subsets based on the benefits they seek and observable characteristics or behaviors exhibited. Each subset should be unique in their needs and attitudes and are likely to respond similarly to a given market strategy regarding a products features, services, pricing, promotion etc. as defined by the products marketing mix.