Cost-per-buyer
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
Cost-per-buyer is calculated by dividing the total campaign cost by the number of customers attracted by the promotional campaign. It can be used to compare price promotions or coupons to other forms of advertising but is known to be misleading in evaluating campaign effectiveness.