Conjoint analysis
Revision as of 13:57, 31 July 2012 by Professional Pricing Society (talk | contribs) (Created page with "'''Conjoint analysis''' provides a quantitative estimate of the contribution that each attribute makes to the purchase decision by varying them over as many levels as is reasonab...")
Conjoint analysis provides a quantitative estimate of the contribution that each attribute makes to the purchase decision by varying them over as many levels as is reasonable. This analysis reveals the relative importance of price to other attributes and provides a measure of the sensitivity to each attribute (which can help estimate price elasticity).