Comparison set effect
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
The printable version is no longer supported and may have rendering errors. Please update your browser bookmarks and please use the default browser print function instead.
Comparison set effet is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within the comparison set are priced low (high), price expectations will tend to decrease (increase).