Comparison set effect
Revision as of 20:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
Comparison set effet is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within the comparison set are priced low (high), price expectations will tend to decrease (increase).