Comparison set effect
Revision as of 16:18, 8 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "'''Comparison set effet''' is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within t...")
Comparison set effet is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within the comparison set are priced low (high), price expectations will tend to decrease (increase).