Difference between revisions of "Comparison set effect"
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(Created page with "'''Comparison set effet''' is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within t...") |
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Latest revision as of 20:15, 9 January 2013
Comparison set effet is the effect of the price of other offers within a product category on the expected price of the focal offering. When some of the products within the comparison set are priced low (high), price expectations will tend to decrease (increase).