Difference between revisions of "Benefits floor"
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(Created page with "The '''benefits floor''' is the perceived minimum benefits demanded within a product category to warrant purchase by a customer or customer segment. == See also == *[[Benefi...") |
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| − | The '''benefits floor''' is the perceived minimum benefits demanded within a product category to warrant purchase by a customer or customer segment. | + | The '''benefits floor''' is the perceived minimum benefits demanded within a product category to warrant purchase by a customer or [[Customer segment|customer segment]]. |
== See also == | == See also == | ||
Latest revision as of 20:15, 9 January 2013
The benefits floor is the perceived minimum benefits demanded within a product category to warrant purchase by a customer or customer segment.