Benefits ceiling
Revision as of 14:54, 8 January 2013 by Professional Pricing Society (talk | contribs) (Created page with "The '''benefits ceiling''' is the perceived maximum benefits demanded within a product category, above which the customer or customer segment does not per...")
The benefits ceiling is the perceived maximum benefits demanded within a product category, above which the customer or customer segment does not perceive additional value will be derived from the offering.