Difference between revisions of "Benefits ceiling"
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The '''benefits ceiling''' is the perceived maximum benefits demanded within a product category, above which the customer or [[Customer segment|customer segment]] does not perceive additional value will be derived from the offering. | The '''benefits ceiling''' is the perceived maximum benefits demanded within a product category, above which the customer or [[Customer segment|customer segment]] does not perceive additional value will be derived from the offering. | ||
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| + | == See also == | ||
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| + | *[[Benefits bracketed]] | ||
| + | *[[Benefits floor]] | ||
Latest revision as of 20:15, 9 January 2013
The benefits ceiling is the perceived maximum benefits demanded within a product category, above which the customer or customer segment does not perceive additional value will be derived from the offering.