Difference between revisions of "Anchoring"

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Latest revision as of 19:15, 9 January 2013

When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational anchor with new information usually requires more effort than placing that anchor initially.

For more information see: Anchor