Difference between revisions of "Anchoring"

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When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational anchor with new information usually requires more effort than placing that [[Anchor|anchor]] initially.
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When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational [[Anchor|anchor]] with new information usually requires more effort than placing that [[Anchor|anchor]] initially.
  
 
For more information see: [[Anchor]]
 
For more information see: [[Anchor]]

Revision as of 14:46, 8 January 2013

When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational anchor with new information usually requires more effort than placing that anchor initially.

For more information see: Anchor