Difference between revisions of "Anchoring"
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| − | When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational anchor with new information usually requires more effort than placing that [[Anchor|anchor]] initially. | + | When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational [[Anchor|anchor]] with new information usually requires more effort than placing that [[Anchor|anchor]] initially. |
For more information see: [[Anchor]] | For more information see: [[Anchor]] | ||
Latest revision as of 20:15, 9 January 2013
When collecting information, humans tend to overweigh the importance of information gathered early in the information-gathering process in comparison to information gained later in the process. Placing excess value on early information is known as anchoring. Displacing a false informational anchor with new information usually requires more effort than placing that anchor initially.
For more information see: Anchor