Willingness to pay

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Revision as of 11:03, 10 January 2013 by Clement Chatelet (talk | contribs) (Removed protection from "Willingness to pay")
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The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.

It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).

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