Value-disadvantaged
Revision as of 19:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
We talk about value-disadvantaged product or service when it offers fewer benefits than the price extracted relative to its competitive alternatives. In a price-to-benefits map (or Value map), value-disadvantaged products would be positioned above the zone of indifference.