Price floor
Revision as of 19:15, 9 January 2013 by Clement Chatelet (talk | contribs) (1 revision: Import Pages Professional Pricing Society)
Price floor refers to the minimum price a customer or customer segment would expect to pay for an offering within a product category, below which the customer would not believe the firm can credibly deliver the benefits claimed. Other authors refer to the price floor as the marginal cost.