Perceived value
Revision as of 14:17, 31 July 2012 by Professional Pricing Society (talk | contribs) (Created page with "'''Perceived value''' is the customer's opinion of a product’s value. '''Perceived value''' is determined by customers weighting the relative competitive quality, service, bra...")
Perceived value is the customer's opinion of a product’s value.
Perceived value is determined by customers weighting the relative competitive quality, service, brand and cost of the product in question.