Difference between revisions of "Willingness to pay"
Jump to navigation
Jump to search
m (Protected "Willingness to pay" ([edit=sysop] (indefinite) [move=sysop] (indefinite))) |
m (Removed protection from "Willingness to pay") |
(No difference)
| |
Latest revision as of 11:03, 10 January 2013
The willingness to pay (or WTP) represents the price a customer is willing to pay for your product/service.
It depends on competitors’ prices and customer perceived value versus competition (which can vary from customer to customer).