Difference between revisions of "Signpost pricing"
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(Created page with "'''Signpost pricing''' is the action of pricing a popular or frequently purchased good at a relatively low price point in order to signal to customers that the overall prices ...") |
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Latest revision as of 19:15, 9 January 2013
Signpost pricing is the action of pricing a popular or frequently purchased good at a relatively low price point in order to signal to customers that the overall prices within the store are also relatively low. Sometimes referred to as loss-leader pricing or milk pricing.