Difference between revisions of "Breakeven incremental unit sales-per-redemption"
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(Created page with "The '''breakeven incremental unit sales-per-redemption''' is a method of calculating the effectiveness of a coupon program. The BISR is one of the most effective means of ...") |
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Latest revision as of 19:15, 9 January 2013
The breakeven incremental unit sales-per-redemption is a method of calculating the effectiveness of a coupon program. The BISR is one of the most effective means of evaluating promotional-campaign effectiveness.