Difference between revisions of "Benefits ceiling"

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The '''benefits ceiling''' is the perceived maximum benefits demanded within a product category, above which the customer or [[Customer segment|customer segment]] does not perceive additional value will be derived from the offering.
 
The '''benefits ceiling''' is the perceived maximum benefits demanded within a product category, above which the customer or [[Customer segment|customer segment]] does not perceive additional value will be derived from the offering.
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== See also ==
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*[[Benefits bracketed]]
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*[[Benefits floor]]

Latest revision as of 19:15, 9 January 2013

The benefits ceiling is the perceived maximum benefits demanded within a product category, above which the customer or customer segment does not perceive additional value will be derived from the offering.


See also