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...product category, above which the customer or [[Customer segment|customer segment]] does not perceive additional value will be derived from the offering.

...category to warrant purchase by a customer or [[Customer segment|customer segment]].

...d expect to pay for an offering within a product category, below which the customer would not believe the firm can credibly deliver the benefits claimed. Other

...nsitivity|price sensitivity]] of a customer or [[Customer segment|customer segment]] created through the perception, real or unreal, that part of the purchase

'''Price ceiling''' is the maximum [[Price|price]] a customer or customer segment can pay for an offering within a product category due to budget constraints

...features, or benefits associated with the offer, or from attributes of the customer themselves.

...iction of the [[Net price|net price]] paid by different [[Customer segment|customer segments]] as defined by a market characteristic. Market characteristics ca

...1 with '''list price''' of €12 and '''target price''' for a given customer segment of €10, if P1 is effectively sold (after all discounts and rebates) at th In practice, calculating the price indexes of a customer contract '''may be complex when the contract involves multiple transactions